HSA Tutoring
Our Story
As a non-profit, HSA Tutoring’s mission is to provide high-quality, personalized tutoring to students in the Boston area and beyond, taught by highly qualified tutors who are all current Harvard students. We offer tutoring in various standardized tests as well as in specific school subjects. In the college counseling market, our differentiator is our tutors' proximity to the application process. We have the most up-to-date knowledge of the path to success.
TARGET DEMOGRAPHIC
Parents of high school students
IMAGE ATTRIBUTES
Harvard tutors, Personal, Effective, Attentive, Qualified
Logo
USAGE
The crest should not be used alone to represent HSA Tutoring except in the case of a social media icon or a favicon.
PRIMARY LOGO
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Color
USAGE
Since red on its own can be overpowering, the blues should be used for general backgrounds and filler space. The combination of turquoise and deep reds portrays an elite academic feel.
Primary Colors
Secondary Colors
Neutral Colors
Typography
Voice & Copy
TAGLINE
“First hand experience, first-rate results."
COPY GUIDELINES
Our language should be clear, concise, and knowledgeable in order to reflect our expertise in the realm of college applications, standardized testing, and subject testing. Moreover, since we lean into our tutors' status as Harvard students to differentiate ourselves from other companies offering similar services, it's especially important that we present ourselves in a manner that is as mature and professional as possible.
Example Materials
