GG offers custom apparel and accessories to organizations at Harvard and around the country. With an expansive catalog, as well as collegiate and Greek licensing, GroupGear is dedicated to serving small student clubs and national companies alike. Functionalities such as online custom stores allow individual group members to buy and pay for products online, saving GroupGear customers time and money.

KEY ADVANTAGES
Access to trademarked Harvard logos, no shipping charge or tax, delivery to on-campus groups, partnerships with select companies (Patagonia, Charles River, etc.) allowing GG to sell these items at/around retail value with customization.

DEMOGRAPHIC BREAKDOWN
75% Harvard University groups (including grad schools, student groups, classes), 25% outside businesses in Boston/Cambridge

IMAGE ATTRIBUTES
Reliable, Convenient, Attentive, High-Touch Customer Service

USAGE
Both horizontal and stacked (not shown here) logos may be used interchangeably depending on best formatting practices. The alone standing ‘G’ is also used for branding.

USAGE
In most cases, the blue should be used for backgrounds with white text on top. The gray can be used as a neutral, while the orange should be used as an accent when needed.

PHOTO STYLE
Website photography should highlight the gear by simplifying backgrounds and featuring just one or two models in a photo.