The Harvard Shop is the only place where tourists, Harvard affiliates, and Harvard fans can get quality Harvard apparel and accessories that are procured, packaged, and sold entirely by Harvard students. In terms of the competitive edge that we have over other Harvard merchandise retailers in the Square, we like to advertise that 1) all of our employees, from store attendants to managers, are Harvard students who are generally open to questions from potential customers about their college experience, and 2) our Garage location (at 34 JFK Street) houses a Harvard sign photo spot that appeals to many tourists.

DEMOGRAPHIC BREAKDOWN
75% tourists, 10% students, 15% other

IMAGE ATTRIBUTES
High quality, student-run, preppy, Harvard official

Other sub-brands: Alma Mater, Old College Ties, Group Gear

USAGE
Logo should only be printed in white or THS red.

The “H” mark may appear in monochromatic or dichromatic variations, defaulting to monochromatic in the THS primary or secondary colors.

USAGE
In most cases, the red should be used to reflect THS's relationship with Harvard. The navy and beige should be used as neutrals and accents when needed. In most cases, the use of high quality photography should be prioritized over flat color graphics.