Our Story

Named for long-time HSA supporter and former HSA President Michael F. Cronin '75, the Cronin Center for Enterprise has a threefold mission: to provide students with ample education in business affairs and related skills, to cultivate and support new business ventures at Harvard, and to find new ways to connect HSA with its extensive alumni network. Through its various leadership programs, CCFE also connects recruiters, companies, and professional schools with innovative and passionate Harvard students. Whether you're an established firm looking to connect with students or an undergraduate thinking about running a startup, CCFE is your one-stop resource for all that is entrepreneurial.

Logo

USAGE
Please ensure that the martini glass motif is never used alone to represent Harvard Student Agencies Bar Course. Either the full logo (with the "Harvard Student Agencies Bar Course" text) or the circular social icon (with the company's founding date) should be used.

When referring to this agency in a professional setting, please ensure that you use its full name - "Harvard Student Agencies Bar Course" - and do not shorten the name to "Harvard Bar Course." Referring to the agency using the latter is not only inaccurate, but could draw negative attention and/or legal action from Harvard University's trademark office.

PRIMARY LOGO

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Color

USAGE
For the backgrounds of designs, either the primary navy blue or the neutral cream should be used. Any header text laid on top of the background can be either burnt orange or salmon pink. Body text should always be cream if placed on a navy blue background; body text should always be navy blue if placed on a cream background.

Marketing materials for Harvard Student Agencies Bar Course often use images of cocktails. When possible, the colors of these cocktails should be vibrant and should contrast sharply against the background of the design.

Primary Colors

#042641

Secondary Colors

#E49525
#DB5461

Neutral Colors

#FFFAEB
#000000

Typography

USAGE
For all marketing materials except for Instagram posts, the superheader text should always be Audrey Bold, all caps. The body text should always be Proxima Nova. Headers and subheader text can be either Audrey Bold or Proxima Nova, all caps, depending on the design.

Headings, labels, and buttons

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Audrey Bold

Proxima Nova

Voice & Copy

TAGLINE
"Master the art of mixology."

COPY GUIDELINES
Harvard Student Agencies Bar Course should always maintain an upbeat and approachable yet professional tone.

Example Materials